Methodology
Our research process follows the highest international standards to ensure the validity, transparency and reproducibility of our studies.
Research process
Definition of the object of study
Clear identification of the research problem, exhaustive literature review and formulation of hypotheses based on the state of the art.
Methodological design
Selection of the most appropriate methodological approach (quantitative, qualitative or mixed), variable definition and data collection instrument design.
Sampling and fieldwork
Determination of sample size with statistical power calculation, sample selection and execution of fieldwork with quality controls.
Data collection and validation
Implementation of validated questionnaires with consistency checks, random response detection and data quality verification.
Statistical analysis
Application of appropriate statistical techniques with reference software, sensitivity analysis and verification of the robustness of results.
Review and verification
Internal and external peer review, notarial verification of the process and data, and preparation of the final report with full methodological transparency.
Publication and dissemination
Publication of the complete study with methodological annexes, anonymized data available for verification and communication of results to the public.
Standards we follow
Our research aligns with the most demanding international frameworks.
ESOMAR / ICC
International ICC/ESOMAR Code for market, opinion and data research. Ensures ethical practices in data collection and processing.
STROBE
Strengthening the Reporting of Observational Studies in Epidemiology. Guide for transparent reporting of observational studies.
CHERRIES
Checklist for Reporting Results of Internet E-Surveys. Specific standard to ensure the quality of online surveys.
AAPOR
American Association for Public Opinion Research. Transparency standards for methodology disclosure in public opinion surveys.
OSF Pre-registration
Pre-registration of hypotheses and methodology on Open Science Framework before data collection, ensuring process integrity.
GDPR / LOPD
Full compliance with the General Data Protection Regulation and the Spanish Organic Law on Data Protection.
Notarial verification
All our studies undergo a notarial verification process that certifies the integrity of the research process, from design to publication of results. This additional step ensures that data has not been manipulated and that the methodological process has been faithfully followed.